I represented the Seller of a 2 bedroom condo in Honolulu – Waihonua #809, located in Kakaako – which recorded June 4, 2018 at $910,000. To put some perspective on this: About 5 months earlier a unit 11 floors higher in the same stack and similar condition sold for $930K.
How did we achieve this level of success?
A little background at first. Originally, Seller wanted to test the market and we listed at a very ambitious price – $958,000 (Feb 2018). I marketed the unit for two months and when we didn’t have success – not surprising – I proposed Seller to reduce the price while I would stage the unit to increase likelihood of getting top dollar, fast!
We reduced the listing price and I hired Nicole Harbottle from Island Hale Interiors to professionally stage the unit. Within 4 days the unit was staged and looked phenomenal. The furnishings created the warm inviting atmosphere we needed and also gave a better sense of much larger rooms. Once Buyers as well as their Realtors could see the new photos the phone started ringing. Putting my own money on the line was the best way to show Seller my strong commitment to making this sale happen.
A Few Before & After Photos
If you are considering selling and want to learn more about staging options feel free to reach out for a chat.